NordicTrack vs Bowflex: Which Brand Offers the Best Workout Experience?

Welcome to the ultimate fitness showdown: NordicTrack vs Bowflex. Both brands are titans in the fitness industry, boasting a comprehensive range of innovative fitness equipment designed to optimize your home workouts.

NordicTrack, hailing from Minnesota, is a pioneer in the fitness industry, having dominated the market since its inception in 1975. It offers an extensive array of equipment, from treadmills to ellipticals and strength training equipment, all built to last with interactive features.

On the other hand, Bowflex, established in 1986 in Vancouver, Washington, is known for its innovative designs, particularly in the strength training equipment sector. Bowflex’s mission is to make fitness attainable for everyone, and they have certainly made strides in achieving this. With space-saving designs and cutting-edge technology, Bowflex has become a household name for fitness enthusiasts.

Comparison of NordicTrack and Bowflex fitness equipment

Delving into the comparison of NordicTrack and Bowflex fitness equipment, one needs to consider a wide array of factors. These include the type of equipment (treadmills, ellipticals, exercise bikes, strength training equipment), cost, warranty, customer service, and overall effectiveness for weight loss and cardio.

NordicTrack and Bowflex offer similar types of equipment, but they differ in design, functionality, and interactive features.



NordicTrack provides a broad spectrum of fitness equipment. Their treadmills, for instance, feature high-tech additions such as touch screens, iFit membership for interactive training, and incline/decline abilities. Similarly, NordicTrack’s ellipticals boast advanced features like power incline, stride adjustability, and iFit integration.

Their exercise bikes also come with impressive features like rotating screens, resistance controls, and multiple workout programs. Lastly, NordicTrack’s strength training equipment, including their Fusion CST series, offers magnetic resistance technology and a comprehensive strength training experience.

While comparing NordicTrack and Bowflex, it’s important to consider not only the workout experience but also the ease of maintenance and solutions to common issues users might encounter, such as certain noises that might occur during your exercise routine.



Bowflex, on the other hand, is renowned for revolutionizing home fitness with its innovative strength training equipment, specifically the Bowflex Home Gym series. Their treadmills, including the Bowflex TreadClimber, are designed for maximum calorie burn with low-impact workouts.

Bowflex ellipticals, such as the Max Trainer series, focus on providing a full-body, low-impact workout with a high-calorie burn. Their exercise bikes, including the C6 bike, offer smooth rides with magnetic resistance and connectivity with popular fitness apps.

User experience comparison

When it comes to choosing between these two brands for your fitness equipment needs, user experience is an important factor to consider. Both brands offer a range of fitness machines with varying levels of technology and features, but ultimately, the user experience will depend on several factors.

One key factor to consider is the ease of use of the equipment. Both offer user-friendly interfaces, but NordicTrack’s iFit technology and interactive touchscreens may make it slightly more intuitive to use. On the other hand, Bowflex’s machines are typically easier to assemble and use straight out of the box.

Another factor to consider is the level of comfort and adjustability of the equipment. Both brands offer adjustable resistance levels, but NordicTrack’s machines often have more customizable settings and ergonomically-designed features. For example, NordicTrack’s treadmills have adjustable cushioning to reduce the impact on joints, while Bowflex’s treadmills have adjustable speeds and inclines.

User experience can be influenced by the availability of customer support and warranty options. NordicTrack offers a one-year warranty on most of their machines, while Bowflex offers a two-year warranty. Both brands have customer support available via phone and email, but Bowflex also offers a live chat option for added convenience.

Comparison of Treadmills

Comparison of Treadmills

When it comes to treadmills, both brands offer high-quality options. NordicTrack’s Commercial 1750 is a standout model, featuring a powerful 3.75 CHP motor, a 10-inch HD touchscreen, and an incline range of -3% to 15%.

Bowflex, with its TreadClimber series, uniquely combines a treadmill, stepper, and an elliptical into one machine. While it lacks the high speed of traditional treadmills, it offers an intense workout with less impact on the joints.

Comparison of Ellipticals

Comparison of Ellipticals

Comparing ellipticals, NordicTrack’s FreeStride Trainer FS7i is a versatile machine with a floating suspension design, offering the benefits of a stepper, treadmill, and elliptical. Bowflex’s Max Trainer series, specifically the M6 model, is a compact, full-body trainer designed for intense, interval-based workouts with low impact.

When comparing these two, the workout impact on your body, specifically on the knees, is an essential factor to consider. It’s paramount to understand how to efficiently use these machines while ensuring safety and protection for your knees during your exercise routine.

Comparison of Exercise Bikes

Comparison of Exercise Bikes

In the realm of exercise bikes, NordicTrack’s Commercial S22i Studio Cycle stands out with its 22-inch HD touchscreen, automatic resistance control, and incline/decline capabilities. Bowflex’s C6 bike is a more budget-friendly option that still delivers a smooth ride, magnetic resistance, and Bluetooth connectivity for third-party fitness apps.

Comparison of Strength Training Equipment

Comparison of Strength Training Equipment

NordicTrack’s Fusion CST series offers an innovative approach to strength training, utilizing magnetic resistance technology, and providing a full-body workout. Bowflex is best known for its Home Gym series, featuring its iconic Power Rod technology. The Bowflex Xtreme 2 SE, for example, offers over 70 exercise options and resistance up to 410 lbs.

Cost Comparison

Generally, NordicTrack equipment tends to be pricier due to its advanced features and interactive capabilities. Bowflex, while still offering high-quality equipment, typically has more affordable options, particularly in its strength training category.

Warranty and customer service comparison

Both of them offer competitive warranties on their equipment. NordicTrack provides a 10-year frame warranty, a 2-year parts warranty, and a 1-year labor warranty on most of their machines. Bowflex offers similar warranty coverage, but their Home Gym series boasts a longer warranty on the Power Rods, typically up to 5-7 years.

Customer service is crucial when investing in fitness equipment. Both companies have strong customer support, with phone and online chat options, as well as extensive online resources for troubleshooting and maintenance.

Which is better for weight loss and cardio?

The effectiveness of NordicTrack and Bowflex equipment for weight loss and cardio depends on individual preferences and workout routines. NordicTrack’s equipment, with its interactive iFit platform, provides users with the motivation and guidance to achieve their goals.

Bowflex, focusing on low-impact, high-calorie burn workouts, can be an excellent choice for those looking for efficient and joint-friendly exercise options.


NordicTrack and Bowflex machines

Are NordicTrack and Bowflex machines easy to assemble?

Both brands’ machines come with detailed assembly instructions. However, due to the complexity and weight of some machines, you might consider professional assembly.

Do NordicTrack and Bowflex offer financing options?

Yes, both brands offer financing options. It’s best to check their official websites for the most current information.

Are NordicTrack and Bowflex machines suitable for beginners?

Yes, both brands offer machines suitable for all fitness levels. They provide a range of workout programs and resistance levels that can accommodate both beginners and advanced users.

How durable are NordicTrack and Bowflex machines?

They are built to last with sturdy construction and high-quality materials. Additionally, the warranties offered by both brands cover frames and parts, which is a testament to their confidence in the durability of their products.

Can I use my own fitness apps with NordicTrack and Bowflex machines?

Yes, you can. While NordicTrack machines are designed to be used with their proprietary iFit app, they can also sync with other popular fitness apps. Similarly, Bowflex machines, especially their cardio machines like the C6 bike, are known for their connectivity with popular fitness apps.


Ultimately, the choice between these two brands depends on your specific fitness goals, preferences, and budget. NordicTrack excels in offering advanced, interactive features, and versatile equipment, but it comes with a higher price tag.

Bowflex, on the other hand, provides innovative, space-saving designs and more budget-friendly options, particularly in strength training equipment.

Before making a decision, consider factors such as available space, workout preferences, and desired features. By doing thorough research and identifying your needs, you can make an informed decision and invest in equipment that will help you achieve your fitness goals.